Display tower



May 7, 1929.

M. S. GUREVICH ET AL DISPLAY TOWER 2 Sheets-'Sheet 2 Filed Nov.

gf/ /d AOAOAOAOAO INVENTOHS l while Patented May 7, 1929.Y

MORRIS S. GUREVICH, OF NFV YORK, AND LAWRENCE J. ZAHN, lOE LONG ISLAND CITY, NEW YORK. L

DISPLAY TOWER.

Application filed November This invention ielates to improvements in advertisingv mechanisms comprising a display cabinet or tower vhaving a lower portion which may be usetul as a locker for various purposes, and also to contain thek driving mechanism and two sections above said lower portion, vwhich sections are subdivided in a suitable manner to carry the display cards, and the means for movingy said Cards from the lower to the upper section. I

rlhe object et this invention is to provide a. display cabinet or tower which will shift the C ifelay cards in a simple and expeditious manner. y Another obj ect ot our invention isto provide a mechanism in the Class described, in which the display-cabinet is more or less ornamental. and which maybe used for other purposes besides that of displayiiig` cards oi an advertising' or similar nature. l

@tbe-g ebjects will appear, after a study of the tollowing specification taken in connection with the annexed drawing, wherein Figure 1 is a vertical view on a much reduced scale ot a cabinet with parts broken away to show the interior mechanism, no attempt being; inode to show all ot the details, but only 'those icessary 'for an understanding ot our intention.

Figure 2 is a fragmentary view in elevation oit' a inodiiied toi-m of part et the card control y' mechanism.

Figurel 3 shows a part pla-n and sectional view ol e *our sided display cabinet taken on a line cori s rondine; to 3-3 of Figure 1', but with many et the parts removed. l

Figure 4l is a side elevation on an enlarged scale ot the lifting; arm used in the mecha iiisin.

Figure e isa view ot the lett end Ot Figure e. y

Figure 5 is a plan view of the upper part et l? i gure 1, looking from right to left from the outer part ot the cabinet.

L -e 6, snows a cabinet or tower having two Aid s in the torni of a bench.

y'ure 7 is an end view of Figure 6.

details oit one et .the control levers section on the line a 'fragmentary side `view et one holders substantially full size,

.re 8 a sec Yional view on an enlarged.

s, i926. serial No. 145,946.

Figure 11 is a view on a much reduced scale y torni thread.

vFigure 12 isa fragmentary view on an enlarged scale of a part ot thereloading mecha nisin shown in Figure 1.v

Referring now to the details wherein like numbers refer to corresponding parts, in the various views.

The display cabinet tower having` as many sides as desired has a lower portion 1, with a. base 2, within which a driving motor 8 may be mounted. The motor is connected by a of a form of operating shafthaving a unig'car l', to a vertically mounted operfiting shaft 5, the upper end G, of which is positioned in a lnishing` 7, carried by a support member 8. The shai't 5 is provided with threads 9 and 10, which are cut or formed in reverse direction,v the threads running together, so as to form an automatically 4reversible means for afcarrier 11, carried on the threads by means oic a plunger or linger 12, preferably adjustable by a screw 13, so as to get the proper depth and alignment in the threads 9 and 10.` To the ugper part 11i- Ot the carrier, is attached a stud 1 8 which is adjustedile in the part 14 by a set screw 16, 'A

liliting` arm 15 is pivoted at 17 on the stud 18,

- ing; arm 15 to swing1 a certain distance on the pivot 17 yfor apurpose which will be vlater pointed out. K y

1t should'bevnoted at this point, that the cabinet tower above the portion 1, is substantially divided into two sections by a partition which is eut awe.` 1 tov Urovide s uace 'for the 7 1 carrier 11, whenin its upper position. 'tneV two sections are further subdivided on one side by a partition 21, which has a slot therein through-which the end ot the hitting,v arm 15 projects. Spaced 'trom the partition 21 is I the front door 22 of the cabinet, which is preterably oi glass, so that the display cards'may be seen therethrough. A plurality of these ards are indicated at 23 in the lower pocket,

as well as in the pocket above the partition.-

Attached to the upper part Ot the partition 21 is a. bracket'or arm 24, the lowerv end of which is slotted or in the shape oic va fork.

l lbivoted at 25, within the fork shaped arm 24, is a lever 26. one arm of which carries a roller l", and the other arm an adjusting screw 28, which is adapted to be engaged by the lifting finger 15, which also carries an adjustinoj screw 29.

Pivoted at 30 to the upper part of the partition 21 is a movable plate or arm 31, preferably of considerable width it being under stood that the partition 21 is cut away Sulliciently to accommodate the plate 31. The plate 31 .is held in the position shown in Fig; ure 1 by a spring member 66, riveted at 32 or otherwise fastened to the partition r21. Attached to the side wall of the cabinet is a resting bar 33, being positioned so as to be in alignment with the lifting finger 15, when the same and the carrierV 11 are substantially at their uppermost position. The width of the resting bar is suchv that a gate 34 somewhat wider than the thickness of one of the cards or card holders, is left between the. edge of the resting bar 33 and the glass 22.

YLikewise a gate 35 is left at the other end of the resting bar 33; preferably the upper side ends of the resting bar 33 are provided with slight lips 36, the purpose of which will be later pointed out; also the lifting` arm 15 is provided with. a'slight groove 33 to make a seat for the edge of the card or card frame.

Adjacent the lower card pocket is mounted on the pivot 39, a lever 40, which adjustably carries an arm 41, to which is attached a plate 42 in any'satisfactory manner as by having a shoulder portion 70, which may pass through the plate 42, and if desired, a pin 71 may also be used to anchor the lever 41 to the plate 42. The cards or card frames 23 rest on a support 67, which is preferably slightly inclined as shown somewhat exaggerated in Figure 12. It is to be understood that the support 67 is attached to some part of the framework of the cabinet. lThe plate 42 is preferably provided with one or more guide pins 68 operating in holes 69 in the support 67. The other arm 43 of the lever is adapted to engage some part of the carrier 11, as the set screw 13. The arm 43 may also carry an additional adjusting means, if desired, so as to get more accurate adjustment between these parts. The side wall of the cabinet is preferably provided with two pairs of plungers 44 each of which are held in'plaee by a washer 45 a spring 46. These plungers are adapted to engage depressions 47 in the sidewall of the first and last cards in the upper pocket.

A description of the operation will malto clear the functioning of the previruisly described parts. Y

The preferred form of display card includes a metallic frame in which cards are suitably mounted and these frames are moved in the following manner assuming that the carrier 11 is at its lowermost position as indicated by the dotted lines in Figure l, a card with its frame has just been moved byV the lever 1l and plate 42 onto the liftino' arm l5. Since the shaft 5 is in operation by means of the motor 3, the carrier 11 is moved upwardly and the card with its frame is carried through the gate 35 and upward beyond the gate until the upper part of the frame ofthe card encounters the guide 49, which acts to move the upper end of the card frame toward the front of the cabinet. At the same time the lifting arm engages the adjusting screw 28, thereby operating the lever on the pivot causing the roller 27, to push the plate 31 against the action of the spring so as to move the stack of cards in the upper pocket toward the glass 21. The card is thus pushed off the lifting arm 15v over the lip 36, onto the resting bar and into a position such that the depressions `47 in the sides of the frame of the card engage the inner pair of plungers 44 thus holding this card in proper alignment. Simultaneously with this operation the outer card is moved off the outer pair of plungers 44 over the lip 36 and drops by gravity through the gate 34, downward to the lower pocket being guided into position by the beveled end 50 of the plate 42. As the carrier 35 reaches the limit of its upper movenient, the guide linger or plunger 12 moves into the reverse thread and the carrier is moved downward; when it reaches substan tially the lower portion of the thread the lever arms 43 and 40 are operated moving the 'plate 42 toward the partition 21 thereby pushing over or loading one card onto the lifting' arm 15 andso on.

Yln the form shown in Figure 2 1l is provided with a collar adapted to engage a roller 52, pivo end of the lever arm 53, which 4arm is pivoted at 54 to the frame of the c The arm oziof the lever is-pivoted at 5 plate 5T, which performs the saine functie. as the plate 31. Adjustment vbetween the two arms 53 and 55 is provided by a screw 53 heldin position by plate 59 that laps over acollar integral with the sore\.v The plate 59 is held in position ro the the lever55 by any satisfactory scans, screws 'llo the plato 5T hdl.

.Jine 6 t is Vttached a plur. L screws 63 passt through clearance holes in the partition 2l. ilrssocinted with the screws 63 are springs which act to return the plate 5'? er iu has been actuatedV by the levers inst de.fr ribed. The lower portion of the rai'riir ll. is provided with il scrci 65 for engaging a lever a i may be used on oit side of the a. being understood that the cabinet may have a plurality of sides all display e cards simultaneously, such as shown in r inclusive. i

The operati j shaft shown in lf" vis vprovided with threads in winch th thereof is differentat different 1parts shaft, for example at the upper extremities of the shaft of the and lower ds are ofa pitch. Such as to give relatively slow movement lli of `the carrier 11, while in the central portion, the pitch of the threads is such as to provide more rapid movement `of the carrier. By thus arranging the threads onY the shaft 5, a more rapid movement of the display cards is obtained, while the motion is slowed down at the actual time of shifting the cards, so that the parts have sufficient time to operate and no undue strain is placed on them.

In the form of cabinet shown in Figures 6 and 7, the cabinet is arranged in bench forni providing seats which may be utilized for various conditions of use as it iscont-ernplated that our cabinet may be placed near store entrances or even on the street, in which case the lower portion l, may be used. by the police or lire departments for various purposes. IVhen the display tower cabinet is used on the street, signal lights or otherwise may be placed in the topas illustrated at 72. From what has been said it will be observeil that the cabinets or towers may take various shapes and be used for various purposes, likewise the details may be varied over a considerable range without departing from the spirit of our invention, and the scope of the appended claims. i

IIaving thus described our invention what we claim is; v

1. In a mechanism of theclass described, a housing having at least an upper and a lower section, a reversible threaded shaft journalled for rotation in saidy housing and extending from the lower section toward the upper, a carrier on said shafty said carrier having means cooperating with the thread ofsaid shaft for causing` it to move up and down when saidpshaft is rotated, a card lifting arm supported by the carrier, a resting bar positioned adjacent said arm when substantially in its uppermost position and means actuated bv the carrier for pushing a card off said lifting arm onto the restingbar at the same time moving a card olf said bar whereby a card may-pass to the lower section and means actuated by the carrier when substantially near its lower-most position for moving a card onto the lifting arm. j 2. In a mechanism of t-he class described, a housing havingl at least an upper and a lower section, a reversible threaded shaft journallcd for rotation in said housing and down when said'shaft is rotated, a card. lift-Y ing arm supported bythe carrier, a resting bar positioned adjacent said arm when substantially in its uppermost position, means actuated by the carrier for pushing a card off saidV lifting arm onto the resting bar at the same time moving a card off said bar whereby a card may pass to the lower section, and means actuated by the carrier when ing arm supported by the carrier, a restingV bar positioned adjacent said arm when substantially in its uppermost position, a lever actuated by the carrier and means for regulating the time of actuation vof the lever by the carrier, a plate movably positioned above the end of said lifting arm and moved by said lever substantially when said arm reaches its uppermost position to move a card off the arm onto the rest-ing bar whereby another card may pass to the lower section and means actuated by the carrier when substantially near its lowermost position for moving` a card onto the lifting arm.

4. In a mechanism of the class described,

a housing having at least an upper and afA lower section,-a reversible threaded shaft journalled for rotation in said housing and extending from the lower. section toward the upp`er,-a carrier on said shaft, said carrier havingY means cooperatingvwit-h the thread of said shaft for 'causing it to move up and down when said shaft is rotated, a card lifting arm supported by the carrier, ka resting bar positioned adjacent said arm when substantially in itsuppermost position, a lever actuated by the carrier and means for regvulating the time of actuation of the lever. bv

the carrier,a plate movably positioned above the end of said lifting arm and moved by said lever substantially Vwhen said arm reaches its uppermost position to move a card off the arm ontothe resting bar at the same time moving a card off thebar, whereby anothercard may pass to the lower section, and another lever actuatedv by thecarrier when substantially near its lowermost position for moving a card onto the lifting arm.

5. In a mechanism of the class described, a housing having at least'an uppery and a lower section, a reversible threaded shaft journalled for rotation in said housing and extending from the lower sect-ion toward the upper, a carrier on said shaft, said'carrier having means cooperating with the thread of said shaft for causing it to move up and down when said shaft isrotated, a

card `lifting' arm supported by the carrier, a partition extending racross both s ctions and having a slot in the lower portion through which the end of said `'lifting arm projects, said housing having apart spaced from said partition forming a card pocket,

at least one portion of said housing part being transparent for the purpose described, a restingbar between the partition and said housing part, said bar being of a length such as to leave a gate at both ends for the passage of display cards, means actuated when the carrier is near its uppermost position for moving a card oft1 said lifting arm onto the resting bar and moving a card ofi' said bar into the return gate whereby,7 the card falls by gravity to the lower part of the card pocket and means actuated when the carrier is near its lowermost position for moving a cart from the card pocket onto the lifting arm.

6. ln a mechanism of the class described, a housing having at least an upper and a lower section, a reversible threaded shaft journalled for rotation in said housing and extending from the lower section toward the upper, a carrier on said shaft, said carrier having means cooperating with the thread of said shaft for causingit to nieve up and down when said shaft is rotated, a card lift-- ing arm supported by the carrier, a resting bar positioned adjacent said arm when substantially in its uppermost position, a dis play card pocket subdivided by said resting bar into t-wo portions, said resting y being positioned so as to leave an opening or return gate between itsedge and the wall of the housing, means associated with at least the upper portion for keeping the cards therein in proper position, means actuated when the carrier is near its uppermost pesi.- tion for moving a card off said lifting arm onto the resting bar and moving a card off said bar into the return gate whereby the card falls by gravity to the lower part of the card pocket and means actuated when the carrier is near its lowermostposition for moving a card from the card pocket onto the lifting arm. i

T. ln a mechanism of the class described, a. housing having at least an upper and a lower section, a reversible threaded shaft journalled for rotation in said hour.L and extending from the lower section towai upper, a carrier on said shaft, said carrier having means cooperating with the thread of said shaft for causing it to move up and down when said shaft is rotated, a card lifting arm supported by the carrier, ay restingl bar positioned adjacent said arm when substantially in its uppermost position, a display -card pocket subdivided by bar into two portions, said resting bar being positioned so to leave an opening 'or return gate between its edge and the wall of the housing, means associated with at least the upper i'uortion for engaging the outer .cards t erein for holdingand guiding the cards, means actuated when the carrier is near its uppermost position forinoving a card off said lifting arm, onto the resting bar and for moving a card on' said lar into the return gate whereby the cards falls by' gravity to the lower part of the card pocket and means actuated when the carrier is near its lowermost position for moving a card 'from the card pochet onto they lifting arm.

8. In a mechanism of the class described, a housing having at least an upper and a lower section, a reversible threaded shaft journalled for rotation in said housing and extending from the lower section toward the upper, a carrier on said shaft, said carrier having means cooperating' with the thread of said shaft for eau e; it to move up and down when said shaft rotated, a card lifting arm supported by the carrier, a resting bar positioned adjacent said arm when substantially in its upgvierinost position, a display card pocket subdivided by'said restingl bar into two portions, said bar being positioned so as to leave an opening or return gate between its edge and the wall of the housing, at least two sets of plungers carried by a part of the housing for engaging the casing of the outer of the cards in the pocket, means actuated when the carrier is near its uppermost position for mov- `a card off said lifting arm onto Vthe resting bar and for moving card off sait bar into the return whereby the card returns to the lower part of the card pocket and means actuated when the carrier is near its lowermost position for movin-e card from the card pocket onto the li ne; arm.

9. A card display mcchan:e sing, havn a card peck le, a i bar dividing saidpocltet into two portions, eaeh portion capable of carrying a plurality of cards, means for transferri 'g one card at a time from one port-ion of the pocket other, said means including; a threaded shaft means for op shaft, a carrier mounted to trav' threaded part of said shaft, acar; arm adjustably supported on the, carrier, means associated with the lewer f the poclfet for loading at leas-rt one irri e said lifting arin when at its lowermost position and means for unloadingl the card the arm onto the resti bar when at vits nppcrinost position.

l0. A card vdisplav mechanism comprising, a housing haviK j ea lpocltet, a resting bar dividiiig d pocket into two portions, each portion ci ble of carrying a plurality of cards, i is fer transferring one card at atime from one portion of the pocket to the other, said in ,ans including; a reversible threaded shaft, means foroperating the shaft, a carrier mounted to travel on the threaded part of said shaft, a card lifting' arm supported on the carrier, means associated with the lower portion of the peclet forrloading at least one card ontcsaid lifting rm when at its lowermost position and means for unlill) loading the card from the arm onto the resting bar when at its uppermost position, said latter means also serving to simultaneously move a card olf said bar wherebyit returns by gravity to the lower portion of the pocket.

ll. A card display mechanism comprising, a housing having a card pocket, a rest-ing bar dividing said pocket into two portions each portion capable of carrying a plurality of cards, means for transferring one card at a f time from. one portion of the pocket to the other, said means including; a reversible threaded shaft, means for operating the shaft, a carriermounted to travel on the threaded part of said shaft, a card lifting arm supported on the carrier, means associated with the lower portion of the pocket for loading at least one card onto Said lifting armfwhen at its lowermost position and means for unloading the card from the arm onto the.y resting bar when at its uppermost position, said shaft having its threads arranged at different pitches at different parts of the shaft.

l2. A card display mechanism com? sing, a housing having a card pocket, a resting bar 'dividing saidpocket into two portions, each portion capable of carrying a plurality ofv cards, mea-ns for transferring one card at a time from one portion'of the pocket to the other, said means including; a reversible threaded shaft, means for operating the shaft, a carrier mounted'to travel on the threaded part of said shaft,`a card lifting arm supported on theearrier, means associated with the lower portion of the pocket for loading at least one card onto said lifting arm when at its lowermost position and means for unloading the card from the arm onto the resting bar when at its uppermostposition, said shaft. having itsthreads `arranged to move the carrier relatively slow at both ends of lthe threaded part and faster intermediate l .said threaded ends.

i8. A card display mechanism comprising, 1

a housing having at least two .sections with Card pockets arranged on the side thereof,A Vmeans for transferring cards from the lower a carrier supported on the threads and moved thereby, a lifting arm attached to the carrier and separate means for-loading and unf loading at least one card at a time onto said arm when it is atsubstantially the limit of its downward and upward movement respectively, said unloading-means acting also to cause the return to the lower section pocket of at least one lcard.

l5. A card display mechanism comprising,

a housing having at least two sections with card pockets arranged on the` side thereof, means for transferring cards from the lower pocket to the upper one including; a rotatable shaft having right and left hand threads, said threads having different pitches at different portions of the shaft, a carrier supported on the threads and moved thereby, a lifting arm attached to the carrier and separate means for loa'ding and unloading at least one card at a time onto said arm when it is at substantially kthe limit of its downward and upward movement respectively. y y y 16. An advertising mechanism comprising, a housing having the lower portion 'arranged for various utilitarian purposes and having two sections arranged above said.

lower portion, said sections having card pockets arranged on the side'thereof, means for transferring cards from the lower pocket to the upper ne including; a rotatable shaft having a reversible thread, a carrier supported on the thread and moved thereby a lifting arm. attached to the carrier and separate means for loading and unloading at Aleast one card at a time onto said arm when it is at substantiaily the limit of its downward' and upward movement respectively.

tures.

MORRIS S. GUREVICH. LVRENCE J. ZAHN.

In testimony whereof, we aiiix our signa- 

